The Wonders Of My World

<div class="separator" style="clear: both; text-align: center;"></div><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-g_zqviVyC_I/Tbh0epC6lZI/AAAAAAAAAfM/GlC7MzE8jcY/s1600/red-velvet-cupcakes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="333" src="http://3.bp.blogspot.com/-g_zqviVyC_I/Tbh0epC6lZI/AAAAAAAAAfM/GlC7MzE8jcY/s400/red-velvet-cupcakes.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /><br /></div><ul><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Some things are just not fair. Like how Durban experiences 29 degree Autumn days, while the rest of us in Small Town, SA shiver in the 10 degree cold.</span></li><br /><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I can't believe that I hadn't discovered the joys of red velvet cupcakes before this weekend. If you've never had one before, try making them with this easy <a href="http://foodnetwork.com/recipes/paula-deen/red-velvet-cupcakes-with-cream-cheese-frosting-recipe/index.html">recipe</a>. You can thank me later by sending a batch ;)</span></li><br /><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">This post was meant to feature the pics I took of the beautiful boutiques and shopping havens at the coast. But sadly my camera mysteriously disappeared in one of the malls, (probably because I was too distracted by all the pretty clothes). It freaks me out that some stranger may have found it and is now holding my photos ransom somewhere on the internet. </span></li><br /><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I've never been scared of watching horror movies, I find them to be laughable and far-fetched. What I <i>am</i> afraid of watching is gory episodes of <i>Doctor 90210,</i> Joburg drivers and anything that Lady Gaga wears and does.</span></li><br /><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">While some people use hair extensions and expensive medicated hair growth formulas to get thicker, fuller hair - farmtown folk use horse shampoo. Yes, for <i>humans</i>. Strange thing is, it actually works. Don't ask how I know this.</span></li><br /><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">On a recent family road trip, I found out that it takes about 10 people to change a tyre. One to hold the spanner, another to hold the jack, one to delegate, two who pretend to do the work, three who actually do all the work and a few glamour boys who stand around, refusing to get their designer clothes dirty.</span></li><br /><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I used to make fun of people who speak in SMS abbreviations...but now, as hard as it is to admit - I have now become one of them. OMG!  </span></li><br /><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I don't get why people wear their sunglasses indoors, at night. Are they afraid that the fluorescent lighting in malls are going to emit harmful UV rays?</span></li><br /><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Last night I caught the new Jennifer Aniston and Adam Sandler movie, <i>Just Go With It</i><i>. </i>It was really funny and enjoyable, with stunning views of Hawaii. Definitely worth a watch for the Hula dance off between Jen and Nicole Kidman. </span></li><br /><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I'd like to thank Megan from <i>Second Floor Living, </i>who<i> </i>asked me to do a guest post for her blog on Autumn and Winter fashion trends. You can read it <a href="http://waitingformeg.blogspot.com/2011/04/frills-and-thrills-guest-post.html">here</a></span></li><br /></ul><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /><br /></span></div>

The Wonders Of My World

Some things are just not fair. Like how Durban experiences 29 degree Autumn days, while the rest of us in Small Town, SA shiver in the 10 de...

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Audi Super Bowl Ad: Kenny G, Riot Suppressor【Video】

<center><object height="385" width="600"><embed src="http://www.youtube.com/v/oXE6L2gUDKQ?fs=1&hl=en_US&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="600"></embed></object></center><br />Audi today announced that Grammy-winning saxophonist Kenny G will make an appearance in the company's 60-second spot during Super Bowl XLV. <br /><br />The ad shows an adventurous prison riot scene that culminates with a comical appearance by Kenny G as the luxury prison Riot Suppressor.<br /><span class="fullpost"><br />The german automaker launched a couple of online long-form teaser videos – neither of which actually features an automobile – for the commercial that you can find after the break, along with details on how you could win prizes from Audi, including the chance to drive an R8 at a racetrack.<br /><br /><br /><center><object height="385" width="600"><embed src="http://www.youtube.com/v/9MIs0sBBwBo?fs=1&hl=en_US&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="600"></embed></object></center><br /><br /><b>Press Release </b><br /><br /> <div style="display: block;" class="pressrelease"> <p><strong><i>Audi Taps Musician Kenny G for Super Bowl Spot</i></strong></p> <ul> <li><i>Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi's 60-second spot during Super Bowl XLV</i></li> </ul> <ul> <li><i>Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica</i></li> </ul> <p><i>Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand's 60-second spot during Super Bowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.</i></p> <p><i>Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.</i></p> <p><i>Audi's upcoming Super Bowl spot called "Release the Hounds" follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old lux. The multiplatinum sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.</i></p> <p><i>Audi's 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi's most technologically-advanced vehicle and the apex of Audi's new luxury lineup.</i></p> <p><i>The past three years Audi has delivered highly-rated spots, including last year's "Green Car" ad featuring the Audi A3 TDI, Green Car Journal's 2010 "Green Car of the Year," and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie "The Godfather" and signaled that the brand was ready to challenge the perceived luxury leaders by "putting luxury on notice."</i></p> </div><div style="overflow: hidden; color: rgb(0, 0, 0); background-color: transparent; text-align: left; text-decoration: none; border: medium none;"><br /></div><br /></span><p>

Audi Super Bowl Ad: Kenny G, Riot Suppressor【Video】

Audi today announced that Grammy-winning saxophonist Kenny G will make an appearance in the company's 60-second spot during Super Bowl X...

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Aston Martin Rapide film【Video】

<center><img alt="" border="0" id="BLOGGER_PHOTO_ID_5561687889861057746" src="http://3.bp.blogspot.com/_FoXyvaPSnVk/TS8VqzLCnNI/AAAAAAAD18E/JFiRHr-efC0/s800/As-Video-Rapide.jpg" style="display: block; text-align: center; cursor: pointer; width: 630px; height: 340px; border: initial none initial; margin-left: auto; margin-right: auto; margin-top: 0px; margin-bottom: 10px" /></center><br />Aston Martin has just launched a new marketing stunt for its four door Rapide. the new four-door Rapide is not likely to get a decent role in an upcoming Bond film. So Aston rolled up sleeves and got busy making their own film!<br /><br />Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life’s quandaries: the more success you had, the less time you had to share it with the people who mattered.<br /><span class="fullpost"><br />The film – Aston Martin’s attempt to bring the Rapide into the modern world of social media – aims to highlight one of life’s conundrums: the more success you have, the less time you have to share it with the people who matter.<br /><br />The film series is still an advertisement for the 2011 Rapide, doing its best to show off the model's unique ‘swan wing' doors. The Rapide comes with a 6.0-liter V12 engine producing 470 bhp (477 PS / 350 kW) and 600 Nm (443 lb-ft) of torque coupled to a six-speed Touchtronic 2 gearbox. It does the 0-60 mph sprint in 5.1 seconds (0-100 km/h in 5.3 seconds) and top speed is 188 mph (303 km/h).<br /><br /><br /><center><object height="378" width="600"><param name="movie" value="http://www.youtube.com/v/xicRSXTL80g"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/xicRSXTL80g" type="application/x-shockwave-flash" wmode="transparent" height="378" width="600"></object></center><br /><br /><br /><b>Press Release<br /><br /><i>True Power Should be Shared: Aston Martin Rapide</i></b><i><br /><br /></i><ul><li><i> Series of innovative films to showcase the marque's elegant four door sports car; Rapide into 2011</i></li></ul><ul><li><i> Positions Aston Martin on a global level with first digitally-focused campaign</i></li></ul><ul><li><i> Film to be launched at www.astonmartin.com/rapide in January, 2011</i></li></ul><i><br />Gaydon, 12 January, 2011 - Aston Martin is to launch of a series of innovative new films designed to showcase the marque's four-door Rapide. The newly released films see the Warwickshire-based sports car manufacturer take a bold step into a digitally advanced platform for Rapide in 2011.<br /><br />Aston Martin's first foray into the digital campaign medium, extends from utilising an all ready established social media presence on Facebook, Twitter and YouTube, to reach the company's fan and customer base which now spans some 39 countries.<br /><br />Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life's quandaries: the more success you had, the less time you had to share it with the people who mattered.<br /><br />Film Director, Donnie Masters from Serious Pictures said; "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."<br /><br />This exciting online campaign features a number of Aston Martin's carefully chosen preferred partners, who all share the marque's dedication to luxury, quality and exclusivity.<br /><br />As the marque's first production four-door sports car, Rapide encapsulates core values of Power, Beauty and Soul; four ‘swan wing' doors provide access to cosseting sports seats both front and rear bestowing occupants with ample accommodation. A 317 litre luggage compartment affords generous space for belongings for all four passengers, creating an Aston Martin which can be enjoyed on any occasion, anytime, anywhere.<br /><br />The first instalment of ‘True Power' officially launches on the 12th January, at www.astonmartin.com/rapide</i><br /></span><p>

Aston Martin Rapide film【Video】

Aston Martin has just launched a new marketing stunt for its four door Rapide. the new four-door Rapide is not likely to get a decent role i...

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And The Winners Are...People's Choice Awards

<div style="text-align: justify;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="color: #c27ba0;"><b>In case you were wondering, here is a list of some of the winners at this years People's Choice Awards. The awards celebrate the best of movies, television and music.</b></span></span></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /><br /><span class="Apple-style-span" style="color: #666666;"><b>Favourite Movie Actor:</b></span> Johnny Depp <span class="Apple-style-span" style="color: #999999;">(The one and only)</span><br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Movie Actress:</span></b> Kristen Stewart <span class="Apple-style-span" style="color: #999999;">(Yip, I don't get it either)</span><br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Action Movie:</span></b> <i>Iron Man 2</i></span><br /><br /><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /><br /><span class="Apple-style-span" style="color: #666666;"><b>Favourite Movie and Drama:</b></span> <i>The Twilight Saga: Eclipse</i><br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Family Movie:</span></b> <i>Toy Story 3</i><br /><br /><br /><br /><span class="Apple-style-span" style="color: #666666;"><b>Favourite Comedy: </b></span><i>Grown Ups</i><br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite On-Screen Team:</span></b> <i>The Twilight Saga: Eclipse</i> - Robert Pattinson, Kristen Stewart and Taylor Lautner. <br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Movie Star Under 25:</span></b> Zac Efron<br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite TV Drama:</span></b> <i>House</i><br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite TV Comedy:</span></b> <i>Glee</i><br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite TV Obsession: </span></b><i>Dexter</i><br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite TV Guilty Pleasure:</span></b> <i>Keeping Up with the Kardashians</i> <span class="Apple-style-span" style="color: #999999;">(Did they create this award just so The K-Crew would win something?)</span><span class="Apple-style-span" style="color: #666666;"><b><br /><br /></b></span><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite TV Family:</span></b> <i>The Simpsons</i><br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Family TV Movie:</span></b> Camp Rock 2: The Final Jam <span class="Apple-style-span" style="color: #999999;">(Are they serious?)</span><span class="Apple-style-span" style="color: #666666;"><b><br /><br /></b></span><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite New TV Drama:</span></b> <i>Hawaii Five-0 </i><span class="Apple-style-span" style="color: #999999;">(By the time this show gets to SA screens, it won't be so new anymore)</span><br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Male Artist:</span></b> Eminem<br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Female Artist:</span></b> Katy Perry<br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Song:</span></b> “Love the Way You Lie,” Eminem featuring Rihanna<br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Rock Band:</span></b> Paramore<br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Breakout Artist:</span></b> Selena Gomez & the Scene<br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Pop Artist:</span></b> Rihanna<br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite Country Artist:</span></b> Taylor Swift<br /><br /><br /><br /><b><span class="Apple-style-span" style="color: #666666;">Favourite R&B Artist:</span></b> Usher</span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br /><br /></span></div>

And The Winners Are...People's Choice Awards

In case you were wondering, here is a list of some of the winners at this years People's Choice Awards. The awards celebrate the best of...

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Video: Lexus CT 200h Dark Ride interactive promo

<center><object height="378" width="600"><param name="movie" value="http://www.youtube.com/v/p0KhesoAZcI"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/p0KhesoAZcI" type="application/x-shockwave-flash" wmode="transparent" height="378" width="600"></object></center><br /><br />Lexus debuts "Dark Ride," a high-definition interactive film that promotes its new luxury compact hybrid, the CT 200h.<br /><br /><br /><br />Got wheels. Lexus has released a high-def interactive film, Dark Ride, to promo its new CT 200h model. Visitors to the LexusDarkRide website can slot themselves – well, a likeness – into the movie, and into the CT 200h seat right next to actor Norman Reedus, of the Boondock Saints film franchise.  From there they can record their own dialogue, control the camera movement and POV, and make decisions that alter the path of the movie narrative.<br /><br /><span class="fullpost"><br /><br /><center><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNvvRY2RSXOEqxKiO3Rxw0olwkHjvhOAprn2rh4qUEznotm39X5u3ln-mYRK4Sa6blJyE6ofPmoYPJIbYfJBoWHPuahJes-_bzLXm8-Iy125_EB60KTRO7HOGWFUzrGChxLPUXWMmwARs/s1600/1428577685845952921.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5472252873924540770" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNvvRY2RSXOEqxKiO3Rxw0olwkHjvhOAprn2rh4qUEznotm39X5u3ln-mYRK4Sa6blJyE6ofPmoYPJIbYfJBoWHPuahJes-_bzLXm8-Iy125_EB60KTRO7HOGWFUzrGChxLPUXWMmwARs/s200/1428577685845952921.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 130px;" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0ENny5Xsw1QBgYB7LCtmEfro4jrffKDKwbaK38Z-vrGPRfXgEaEg4UJgbJntK9B6MHsyvnXLT_3KVsmChFULy5i3yiTBrtjlFW2R0mb3GwnuIG5DdAj4CIATMAaRMsIv5E5FG-CEUSu4/s1600/15337802011229720.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5472252779082062402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0ENny5Xsw1QBgYB7LCtmEfro4jrffKDKwbaK38Z-vrGPRfXgEaEg4UJgbJntK9B6MHsyvnXLT_3KVsmChFULy5i3yiTBrtjlFW2R0mb3GwnuIG5DdAj4CIATMAaRMsIv5E5FG-CEUSu4/s200/15337802011229720.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 130px;" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx2UA6cmBDSmguDUrx_2daIfGtsUztDB43REpkMtsjvP2RzIT68E3a4mEC1fNHt7cSBfIJ5HpcUEGQ6HBfpBGQkjmI5O0VQtFhrSqPFGxUVTa94cGyIyaBP0BemymbSDJNfUyR3t66Cz4/s1600/5438958751940954971.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5472252643511868466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx2UA6cmBDSmguDUrx_2daIfGtsUztDB43REpkMtsjvP2RzIT68E3a4mEC1fNHt7cSBfIJ5HpcUEGQ6HBfpBGQkjmI5O0VQtFhrSqPFGxUVTa94cGyIyaBP0BemymbSDJNfUyR3t66Cz4/s200/5438958751940954971.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 130px;" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDeImx14bxVU02flFrkm7T22-PCGtlKDWL8DOvboJwG5xbCjrTLwLAxE-Yo57mNIfhxZJDt0-zOQpmR8wJmS2vZwGjM5kDVonJttf1mfw3OgQc8iCiBMKmdnlQnfnSIelhJ6h1Bi-EfV4/s1600/1999505975824013110.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5472252525291437346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDeImx14bxVU02flFrkm7T22-PCGtlKDWL8DOvboJwG5xbCjrTLwLAxE-Yo57mNIfhxZJDt0-zOQpmR8wJmS2vZwGjM5kDVonJttf1mfw3OgQc8iCiBMKmdnlQnfnSIelhJ6h1Bi-EfV4/s200/1999505975824013110.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 130px;" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzYlab0qEAg7dWDAbOuhdLv8uHDPvJ7DoQEER0dwcOgi5rXdN4y2KMKkrZQbEwZovE0JB8EOBVuRc6MYjd3zdkODmkPSyeCLF4lciVWE0tDgNS0TNyoCmiX2eUbifHIhkWo1nfff-daJY/s1600/891261374994122183.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5472252444853993570" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzYlab0qEAg7dWDAbOuhdLv8uHDPvJ7DoQEER0dwcOgi5rXdN4y2KMKkrZQbEwZovE0JB8EOBVuRc6MYjd3zdkODmkPSyeCLF4lciVWE0tDgNS0TNyoCmiX2eUbifHIhkWo1nfff-daJY/s200/891261374994122183.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 130px;" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvWYTfJL3kxwxC4FV1Z2aFp1kF41-LkhD9xynLHIkZeDzpIkaJuAwcBGlYLJ8RzG-e4Pl-Cczz-dF0-K3HrQzvK7g_ddR5oTIoJHUkBqYqO7Z6o1ydiONNPGn_ItLDn8As9Bckt__NsPY/s1600/1191320648725983636.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5472252188020457586" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvWYTfJL3kxwxC4FV1Z2aFp1kF41-LkhD9xynLHIkZeDzpIkaJuAwcBGlYLJ8RzG-e4Pl-Cczz-dF0-K3HrQzvK7g_ddR5oTIoJHUkBqYqO7Z6o1ydiONNPGn_ItLDn8As9Bckt__NsPY/s200/1191320648725983636.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 130px;" /></a> </center><br /><br /><br /><br /><br /><br /><b>Press Release<br /><br /><br /><br /><span class="Apple-style-span" style="font-weight: normal;"><i>Lexus Invites Consumers to Co-star in New 'Dark Ride' Interactive Film to Launch New CT 200h Hybrid<br /><br /><br /><br />Torrance, Calif., May 14, 2010 -- "Get in, buckle up and start talking." Lexus customers will be calling the shots in a high-definition interactive film entitled "Dark Ride." The film features Lexus' newest hybrid, the CT 200h premium compact car, piloted by actor Norman Reedus (Boondock Saints franchise). Reedus is behind the wheel in this 12:30 action film, but he is following the directions of the person riding shotgun...the consumer.<br /><br /><br /><br />"With ‘Dark Ride' we are creating a unique virtual test drive opportunity so consumers can experience this hybrid, that is like no other, months before it is available at dealerships in early 2011," said Dave Nordstrom, Lexus vice president of marketing. "In it, consumers play a co-starring role as the fun-to-drive Lexus CT 200h is put through its paces. By guiding the driver and the CT through a series of adventures, customers will be exposed to ‘The Darker Side of Green,' which is completely different than the way hybrids are usually portrayed."<br /><br /><br /><br />The film releases online at www.lexusdarkride.com today along with the trailer for the film, which will appear in select movie theaters across the country. Visitors to the www.lexusdarkride.com site will get to insert themselves into the film, sitting beside "Tony" (Reedus), and navigating while he drives the CT 200h from the Nevada desert to a Los Angeles safehouse and protects it from a variety of enemies who wish to get their hands on the new prototype.<br /><br /><br /><br />Consumers will use an array of interactive features in the film-allowing them to insert their own likeness (via a Webcam or profile pic), record their own dialogue lines, control the camera movement and POV, and make decisions that alter the path of the film so new situations arise each time.<br /><br /><br /><br />The "Dark Ride" film is the next step in the launch of the Lexus CT 200h and demonstrates Lexus' marketing theme, "The Darker Side of Green." This theme, which shines a different light on this new breed of a fun-to-drive hybrid, debuted at a star-studded event prior to the CT 200h's North American debut at the New York International Auto Show in April. This initiative will continue through the launch period with in-market custom events and a VIP marketing program that will give tech-savvy influencers access to an edited "Dark Ride" list of restaurants, clubs, bars and lifestyle brands. Brand partners include Duncan Quinn bespoke suits, VeeV Açaí Spirit, The James Hotel and Grand Hospitality for The Soho and Tribeca Grand Hotels.<br /><br /><br /><br />DIRECT FILM VIEWING LINK: www.lexusdarkride.com<br /><br />CAMPAIGN LINK: www.darkersideofgreen.com<br /><br /><br /><br />The all-new CT 200h premium compact hybrid will go on sale in the U.S. in early 2011 as the first dedicated hybrid vehicle in the premium compact segment. Expected to lead its class in fuel economy, the stylish, sporty five-door also delivers a dynamic, fun-to-drive experience. The CT is powered by a 1.8L Atkinson cycle four-cylinder gas engine with Variable Valve Timing with intelligence (VVT-i) and Lexus Hybrid Drive technology. The CT will be equipped with four drive-modes: Normal, Eco, Sport and EV.<br /><br /><br /><br />With its reputation for high-quality products and exemplary customer service from its 228 dealers, Lexus has been the top-selling luxury automaker in the U.S. for ten years in a row. In addition, Lexus is the luxury hybrid leader, now offering four hybrids, with a fifth on the way, that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 11 vehicles, from the entry-level IS 250 to its first V10 supercar, the LFA.<br /><br /><br /><br />Note: Lexus Dark Ride is viewable with Internet Explorer (Versions 6 and most optimally, 7), Google Chrome, Safari and Mozilla Firefox. Your computer must be equipped with Adobe Flash Player Version 10, found here: http://get.adobe.com/flashplayer/</i></span></b><br /><br /></span><p>

Video: Lexus CT 200h Dark Ride interactive promo

Lexus debuts "Dark Ride," a high-definition interactive film that promotes its new luxury compact hybrid, the CT 200h. Got wheels....

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