Luxury Lifestyle

Fashion Fridays: Cinco de Mayo Wear

<div><a href="http://www.polyvore.com/happy_cinco_de_mayo/set?.mid=embed&id=8500356"><img alt="Happy Cinco de Mayo" border="0" height="400" src="http://www.polyvore.com/cgi/img-set/BQcDAAAAAwoDanBnAAAABC5vdXQKFmlQanp4cEU1M2hHRjdWbkVZbEppSFEAAAACaWQKAWUAAAAEc2l6ZQ.jpg" title="Happy Cinco de Mayo" width="400" /></a> <a href="http://www.polyvore.com/happy_cinco_de_mayo/set?.mid=embed&id=8500356">Temperley London dresses</a></div> <div style="font-size:0.75em">Items in this set: <a href="http://www.polyvore.com/temperley_folk_embroidered_dress_net-a-porter.com/thing?.mid=embed&id=7196958">Temperley Folk embroidered dress - NET-A-PORTER.COM</a>, $985 <a href="http://www.polyvore.com/miss_fortune_lace-up_sandals/thing?.mid=embed&id=7284213">MISS FORTUNE LACE-UP SANDALS</a>, 420 GBP <a href="http://www.polyvore.com/samantha_vega_celebrity%E3%81%AE%E3%83%AA%E3%83%9C%E3%83%B3%E4%BB%98%E3%81%8D%E3%81%8B%E3%81%94%E3%83%90%E3%83%83%E3%82%B0_eruca_%E3%82%A8%E3%83%AB%E3%83%BC%E3%82%AB/thing?.mid=embed&id=6949378">Samantha Vega Celebrityのリボン付きかごバッグ－eruca.[エルーカ]－アイテム詳細</a> <a href="http://www.polyvore.com/enameled_drop_earrings/thing?.mid=embed&id=7255507">Enameled drop earrings</a>, 465 GBP <a href="http://www.polyvore.com/monsoon_accessorize_tash_friendship_bracelet/thing?.mid=embed&id=7006259">Monsoon Accessorize - Tash Friendship Bracelet</a>, 8 GBP</div>

Fashion Fridays: Cinco de Mayo Wear

Temperley London dressesItems in this set: Temperley Folk embroidered dress - NET-A-PORTER.COM, $985MISS FORTUNE LACE-UP SANDALS, 420 GBPSamantha Vega Celebrityのリボン付きかごバッグ－eruca.[エルーカ]－アイテム詳細Enameled drop earrings, 465 GBPMonsoon Accessorize - Tash Friendship Bracelet, 8 GBP…

30Apr2010

GM to launch Chevrolet in Korea

<center><img height="404" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgueEzzGatgly9012HaZ-U_NBZJLlfHkidgutaGmTezZezMxxT-CyUTXWVZbtqxMASTsuDNPkuhyphenhyphenEpNnfmmZg3klFEKMpNZxbpp_1v670jUz79LgUVSbP0amN67k_DHbzIkRL0b4kO0ATQ/s1600/Daewoo-Alpheon-2.JPG" width="600"></center> Daewoo may be General Motors’ only established brand in the Korean auto market, but it will soon add another: Chevrolet. GM revealed today at the Busan motor show that it will begin selling bowtie-badged vehicles in South Korea in 2011. The Alpheon is being positioned in the Korea market as a luxury model at the top of the Daewoo range. It is fitted with a 3.0-liter V6 and a six-speed automatic transmission. GM Daewoo said the car will go on sale in the second half of the year. GM Daewoo says the "Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio." Much like its Korean couterpart, Hyundai, have made inroads into the luxury sedan segment with the Genesis model. <center><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij3IC9sukuDeapf_WGqdfE7tSZayulTNCEC6ud4ZgDLUEvuOD2rK5ysprTiRFO6m7XTMVNCWfmr5TVEP5z_xiFUvBFwynZbv2mbmg42eQGOn0PZ74WsJidBtBERokMVko3b7_qiQ1SqtU/s1600/Daewoo-Alpheon-4.jpg" style="color: rgb(173, 0, 0); text-decoration: none; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465586395266869586" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij3IC9sukuDeapf_WGqdfE7tSZayulTNCEC6ud4ZgDLUEvuOD2rK5ysprTiRFO6m7XTMVNCWfmr5TVEP5z_xiFUvBFwynZbv2mbmg42eQGOn0PZ74WsJidBtBERokMVko3b7_qiQ1SqtU/s200/Daewoo-Alpheon-4.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 86px; " /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV9BXYVcxKoMFJIJMC6Sp6yTdiQFP6PB0E28aFG8_23iacuBdDwK84mJ6zYTM3mudidH3k2XpqdNrNncHkd2V9UFQfMLU55zcAXxFv8jjtXtqANUrIIJazPZAZE-NF66ysHPbbfSi0HMY/s1600/Daewoo-Alpheon-3.jpg" style="color: rgb(173, 0, 0); text-decoration: none; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465586393346999202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV9BXYVcxKoMFJIJMC6Sp6yTdiQFP6PB0E28aFG8_23iacuBdDwK84mJ6zYTM3mudidH3k2XpqdNrNncHkd2V9UFQfMLU55zcAXxFv8jjtXtqANUrIIJazPZAZE-NF66ysHPbbfSi0HMY/s200/Daewoo-Alpheon-3.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 86px; " /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgueEzzGatgly9012HaZ-U_NBZJLlfHkidgutaGmTezZezMxxT-CyUTXWVZbtqxMASTsuDNPkuhyphenhyphenEpNnfmmZg3klFEKMpNZxbpp_1v670jUz79LgUVSbP0amN67k_DHbzIkRL0b4kO0ATQ/s1600/Daewoo-Alpheon-2.JPG" style="color: rgb(173, 0, 0); text-decoration: none; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465586380945930962" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgueEzzGatgly9012HaZ-U_NBZJLlfHkidgutaGmTezZezMxxT-CyUTXWVZbtqxMASTsuDNPkuhyphenhyphenEpNnfmmZg3klFEKMpNZxbpp_1v670jUz79LgUVSbP0amN67k_DHbzIkRL0b4kO0ATQ/s200/Daewoo-Alpheon-2.JPG" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 86px; " /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoN4ogSWdOG2U4VTTMNzerPvJuu3opIndtv2K5FzzDWB3jzvFd2rDthlcq55UuhohlaAegxz2T2PZ_py6kBax94BWejJOr4jCXJ_sJ_7mfM7Asxik1jenMbSdCGDonK9Vt3fP0v_4RLq8/s1600/Daewoo-Alpheon-1.JPG" style="color: rgb(0, 102, 204); text-decoration: underline; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465586380777644402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoN4ogSWdOG2U4VTTMNzerPvJuu3opIndtv2K5FzzDWB3jzvFd2rDthlcq55UuhohlaAegxz2T2PZ_py6kBax94BWejJOr4jCXJ_sJ_7mfM7Asxik1jenMbSdCGDonK9Vt3fP0v_4RLq8/s200/Daewoo-Alpheon-1.JPG" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 86px; " /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="color: rgb(173, 0, 0); text-decoration: none; " href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPurfci5KrCmzQTEf_EoX2sPiuEr3itDQx71arfxIOQtsbbWKrfEIGuHR7t5s_aQsV8Ehy9FbJdHMozVYV4FAsJnIwiqwKufqbve83qMLhyphenhyphenuEb_z88fFhP1uTchCf30k6DtFipWWdMF-U/s1600/Daewoo-Alpheon-8.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465586493129387218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPurfci5KrCmzQTEf_EoX2sPiuEr3itDQx71arfxIOQtsbbWKrfEIGuHR7t5s_aQsV8Ehy9FbJdHMozVYV4FAsJnIwiqwKufqbve83qMLhyphenhyphenuEb_z88fFhP1uTchCf30k6DtFipWWdMF-U/s200/Daewoo-Alpheon-8.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 86px; " /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="color: rgb(173, 0, 0); text-decoration: none; " href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ3mXRqzguBPjxX7pixSwZNRgomKiIgY9eYkbE7KjTMm_jiYd6f8ziqOuubiUNe7utnDzQfkwMvZCeXXaNNOYfEjfr7PQOiKHQD3YufgHfntzTcX9pq6Qq6hGfQKEaxpRFjxfuKPdkt4w/s1600/Daewoo-Alpheon-7.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465586490873302274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ3mXRqzguBPjxX7pixSwZNRgomKiIgY9eYkbE7KjTMm_jiYd6f8ziqOuubiUNe7utnDzQfkwMvZCeXXaNNOYfEjfr7PQOiKHQD3YufgHfntzTcX9pq6Qq6hGfQKEaxpRFjxfuKPdkt4w/s200/Daewoo-Alpheon-7.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 86px; " /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="color: rgb(173, 0, 0); text-decoration: none; " href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb9q006CsJtofsjj7D-zMSjo_p5igjICmbY-WrSvo88Frd6AglnP7ZD0SMoABgUD4LbgdkAzNoMnICn6GsSuyw9XC9kBZc8ML3u4wR9TPbm6X64CUw1ANRsVvRo6UBtAVKvEtV2IAnHDo/s1600/Daewoo-Alpheon-6.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465586484938125458" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb9q006CsJtofsjj7D-zMSjo_p5igjICmbY-WrSvo88Frd6AglnP7ZD0SMoABgUD4LbgdkAzNoMnICn6GsSuyw9XC9kBZc8ML3u4wR9TPbm6X64CUw1ANRsVvRo6UBtAVKvEtV2IAnHDo/s200/Daewoo-Alpheon-6.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 86px; " /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="color: rgb(173, 0, 0); text-decoration: none; " href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFQVzf5P_cHWrdjDUB-70YvVYvgQuF_F-KrNth2LHyteyegbTjUkCQhA-8N9Mp528T0BAWbELU18bgKCdVWUgmeuDTNEH8SIfxG55L2n5DyZWANG7qpT3_PQH72J7Nt1KvtRcH1SrAXyE/s1600/Daewoo-Alpheon-5.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465586402259310850" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFQVzf5P_cHWrdjDUB-70YvVYvgQuF_F-KrNth2LHyteyegbTjUkCQhA-8N9Mp528T0BAWbELU18bgKCdVWUgmeuDTNEH8SIfxG55L2n5DyZWANG7qpT3_PQH72J7Nt1KvtRcH1SrAXyE/s200/Daewoo-Alpheon-5.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 86px; " /></a></center> Press Release GM Daewoo's All-New Luxury Sedan Debuts at 2010 Busan International Motor Show Alpheon is GM Daewoo's entry into the upper-midsize segment Busan, Korea - GM Daewoo Auto & Technology (GM Daewoo) unveiled its much-anticipated luxury sedan, the Alpheon, at the 2010 Busan International Motor Show today. "With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea," said GM Daewoo President and CEO Mike Arcamone. "I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea." Another highlight of the GM Daewoo stand is a seven-seat compact multi-purpose vehicle, the Orlando show car, which is making its first appearance at an international motor show in Asia. In addition, GM Daewoo has on display the Lacetti Premiere and GentraX race cars, and a Matiz mini-car artistically wrapped in pink. With "Advancing Style" as its theme for this year's Busan International Motor Show, GM Daewoo has 18 vehicles on display that showcase its automotive industry design expertise. Alpheon - Stylish Luxury Sedan The Alpheon is based on the same GM global architecture as the Buick LaCrosse, one of the three finalists for 2010 North American Car of the Year. GM designers and engineers from Asia, Europe and North America targeted the luxury sedan as a global product that would meet the highest quality and performance standards in the most sophisticated markets. At first glance, the Alpheon's sculpting design flows in all directions, giving the vehicle a tightly wrapped appearance and a fast, coupe-like profile. Its dynamic and elegant body styling is highlighted by sharp side lines, short overhangs and fenders wrapped precisely around large wheel housings, giving it the presence of an upscale large sedan (2,837-mm wheelbase and 4,995mm body length). With a unique emblem on its front "waterfall" grille, the Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio. The innovative design philosophy continues in the Alpheon's interior. The flowing shape of its instrument panel design offers a distinct, confident and upscale impression. The refined look is an integrated center stack design that incorporates ice-blue light-emitting diode (LED) ambient lighting along with premium infotainment features. Adding to the use of soft-touch materials and low-gloss trim panels rather than traditional wood applications is indicative of exceptional and luxurious craftsmanship. Powered by a 3.0-liter V-6 engine combined with a six-speed automatic transmission, the Alpheon will ensure responsive performance when it is launched in the second half of this year in Korea.

GM to launch Chevrolet in Korea

Daewoo may be General Motors’ only established brand in the Korean auto market, but it will soon add another: Chevrolet. GM revealed today at the Busan motor show that it will begin selling bowtie-badged vehicles in South Korea in 2011.The Alpheon is being positioned in the Korea market as a luxury …

30Apr2010

Hello Kitty Is All Grown Up

<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmAPcskCQ89_dAJEHFrhW160wcrp-Pv7yucAlvd3zH6iDcimXasOESyfqGerEjKbRK2RY0_8_3BsjWis5ZUFp71W072twAqsCYViZ1-v4cfCd31efVcGuTN8L0kYJkhOMaDJWlx9GqCJUl/s1600/Hello_Kitty_retouch_stockxpertcom_id93081_jpg_281f6e35c3a495a71bfceb19192d4950.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465438183426319762" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmAPcskCQ89_dAJEHFrhW160wcrp-Pv7yucAlvd3zH6iDcimXasOESyfqGerEjKbRK2RY0_8_3BsjWis5ZUFp71W072twAqsCYViZ1-v4cfCd31efVcGuTN8L0kYJkhOMaDJWlx9GqCJUl/s400/Hello_Kitty_retouch_stockxpertcom_id93081_jpg_281f6e35c3a495a71bfceb19192d4950.jpg" style="cursor: pointer; width: 267px; height: 400px;" /></a> </div> I've always loved Hello Kitty, so how fantastic that Hello Kitty has it's own wines! Check out the Pink Kitty cocktail, yum!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUXFYKxomc56nvfeE23wld9JzJHyBN0jvu7ZeJX-6FnlGGR-Styzy-zjYmAOEtfYleOAYnPZlnNp8NzkB17KvzSPIhUiRQp6pg5tYLwJg-pKUHKxcOKhKdOfnAQGYx0XPe91qZYdISG0SA/s1600/catwine1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465438182871459618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUXFYKxomc56nvfeE23wld9JzJHyBN0jvu7ZeJX-6FnlGGR-Styzy-zjYmAOEtfYleOAYnPZlnNp8NzkB17KvzSPIhUiRQp6pg5tYLwJg-pKUHKxcOKhKdOfnAQGYx0XPe91qZYdISG0SA/s400/catwine1.jpg" style="cursor: pointer; width: 330px; height: 324px;" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTyBT-Gkfly6FuERPs_Z1hJL7bJNkECUoDfW4meitCGfhddSAgvCYVs0Y0JyuKnr_uYY8CfSiQDOyNK7mynX7kJX9XfVgmuO-jwjWeO312oDrtEAjntcEEHLccmRSKWY3Dujif49xWH_LQ/s1600/hello+kitty+wine.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465438187945001826" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTyBT-Gkfly6FuERPs_Z1hJL7bJNkECUoDfW4meitCGfhddSAgvCYVs0Y0JyuKnr_uYY8CfSiQDOyNK7mynX7kJX9XfVgmuO-jwjWeO312oDrtEAjntcEEHLccmRSKWY3Dujif49xWH_LQ/s400/hello+kitty+wine.jpg" style="cursor: pointer; width: 330px; height: 324px;" /></a> Here are some tasting notes for the four types: Hello Kitty Sparkling Brut Rosé - A deep reddish pink sparkling rose made from 100% Pinot Noir that has a frothy mousse as well as a pretty nose of rose petal and red currant scents. Hello Kitty Sparkling "Sweet Pink" (Half Size) - This semi-sweet sparkler sports a pale pink hue and has very delicate bubbles. 2008 Hello Kitty Angel White - This is a fresh, very "blanc" white wine made entirely from Pinot Noir free run juice. 2006 Hello Kitty Devil Red - Garnet red with brickish highlights, this is a classically rendered Pinot Noir that presents a seductive bouquet of wild flowers and forest aromas. Complete tasting and technical notes for each wine type<a href="http://www.hellokittywine.com/" target="_blank"> at HelloKittyWine.com</a>.

Hello Kitty Is All Grown Up

I've always loved Hello Kitty, so how fantastic that Hello Kitty has it's own wines! Check out the Pink Kitty cocktail, yum! Here are some tasting notes for the four types: Hello Kitty Sparkling Brut Rosé - A deep reddish pink sparkling rose made from 100% Pinot Noir that has a frothy mousse as…

28Apr2010

Audi Releases “The Tony Stark Innovation Challenge”

<center><img height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJEJ1mIw4tp3szqp0kmH2eHNj6TB7xaUO7UmWCVm4Dg1-JRYG5ObO_Ip0grPDv_B-G5fz3gE7b5_iQidAEr-2THUHi-7VjNvgLtSlOjLgG8TZhjgNK5fuu8vfDGqrBDTgyAuGHol-FcpA9/s1600/Audi-Tony-Stark-Innovation-Challenge-6.jpg" width="600" /></center> In celebration of the April 26 world premiere of Iron Man 2 in Los Angeles, Audi of America, Inc. announced that it is launching a social media competition called “The Tony Stark Innovation Challenge” in support of its prominent presence in the film. This is actually a social media competition which asks for the competitors to submit an up to two-minute video that displays their ideas for better living through the use of technology. The winner of the Audi Tony Stark Innovation Challenge will receive a 15,000 USD prize to fund the idea. Tony Stark is forgoing weapons manufacturing and adopting a new business philosophy. As part of his latest venture, Tony has joined forces with the Stark Expo and Audi to challenge you to submit ideas for "Better Living through Technology." Tony Stark will be seen throughout Iron Man 2 in his Audi R8 Spyder, the new soft top convertible version of the R8 super car which was featured in the first Iron Man. In addition to the R8 Spyder, the A8 sedan will also be showcased in the film. <center><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJEJ1mIw4tp3szqp0kmH2eHNj6TB7xaUO7UmWCVm4Dg1-JRYG5ObO_Ip0grPDv_B-G5fz3gE7b5_iQidAEr-2THUHi-7VjNvgLtSlOjLgG8TZhjgNK5fuu8vfDGqrBDTgyAuGHol-FcpA9/s1600/Audi-Tony-Stark-Innovation-Challenge-6.jpg"><img alt="Audi Tony Stark Innovation Challenge" border="0" id="BLOGGER_PHOTO_ID_5465138142941899074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJEJ1mIw4tp3szqp0kmH2eHNj6TB7xaUO7UmWCVm4Dg1-JRYG5ObO_Ip0grPDv_B-G5fz3gE7b5_iQidAEr-2THUHi-7VjNvgLtSlOjLgG8TZhjgNK5fuu8vfDGqrBDTgyAuGHol-FcpA9/s200/Audi-Tony-Stark-Innovation-Challenge-6.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 72px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE_9aXs3NzIeCoPi3tWrsQdLnOwn4YRyoRMNWZREYTNPBIWb37UJd2GHp3YFdwIs486Yld7LJLmquFZdaUQzK09nX2ud21emk9aXDfH0ksRI4IGjZc0zBFxohutNz0o9gWce1yFyo5UhKZ/s1600/Audi-Tony-Stark-Innovation-Challenge-5.jpg"><img alt="Audi Tony Stark Innovation Challenge" border="0" id="BLOGGER_PHOTO_ID_5465138094418531970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE_9aXs3NzIeCoPi3tWrsQdLnOwn4YRyoRMNWZREYTNPBIWb37UJd2GHp3YFdwIs486Yld7LJLmquFZdaUQzK09nX2ud21emk9aXDfH0ksRI4IGjZc0zBFxohutNz0o9gWce1yFyo5UhKZ/s200/Audi-Tony-Stark-Innovation-Challenge-5.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 72px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTHC_5bvb67coUaISdhjYdKYD_kRwPYoKcNSmwgIMBIqA_TfcV7hvfrSRIcGGWgXsTfaRCpp341b1a9wChPrJhx8Z3-cWtL70GGyoM87-zdEwtNY7cgbSAMi9kx70sZpNLkitow7uxgfal/s1600/Audi-Tony-Stark-Innovation-Challenge-4.jpg"><img alt="Audi Tony Stark Innovation Challenge" border="0" id="BLOGGER_PHOTO_ID_5465138045601977298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTHC_5bvb67coUaISdhjYdKYD_kRwPYoKcNSmwgIMBIqA_TfcV7hvfrSRIcGGWgXsTfaRCpp341b1a9wChPrJhx8Z3-cWtL70GGyoM87-zdEwtNY7cgbSAMi9kx70sZpNLkitow7uxgfal/s200/Audi-Tony-Stark-Innovation-Challenge-4.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 72px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1F9ATFT0AfAKjRKWwSGSJUp5RgjjrN3u7WIVSdJIdOPvW7zo_XtmBVlJIN4UVsm1XgkdRFhef6au0Lb3QbNRjBKr5NWWXNJatqqWWvk9jlOzrf9FdfDnLOjreRer4vC2QdZ_rap2UU9p0/s1600/Audi-Tony-Stark-Innovation-Challenge-3.jpg"><img alt="Audi Tony Stark Innovation Challenge" border="0" id="BLOGGER_PHOTO_ID_5465135704098944834" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1F9ATFT0AfAKjRKWwSGSJUp5RgjjrN3u7WIVSdJIdOPvW7zo_XtmBVlJIN4UVsm1XgkdRFhef6au0Lb3QbNRjBKr5NWWXNJatqqWWvk9jlOzrf9FdfDnLOjreRer4vC2QdZ_rap2UU9p0/s200/Audi-Tony-Stark-Innovation-Challenge-3.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 72px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5YAtH9F3lQfL9-xdddKLKdAiHAZa8aFvorJA0MS2WtJ9n9iurgZDoY1Yxah5sxOFCZUB8z58AuyJTAz6A5bvoENOiPGO-_drEa3hKnblYAcMtZDLneO4ihGIyFZORuYeYYa9TrnF4-Zp/s1600/Audi-Tony-Stark-Innovation-Challenge-2.jpg"><img alt="Audi Tony Stark Innovation Challenge" border="0" id="BLOGGER_PHOTO_ID_5465135620568796722" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5YAtH9F3lQfL9-xdddKLKdAiHAZa8aFvorJA0MS2WtJ9n9iurgZDoY1Yxah5sxOFCZUB8z58AuyJTAz6A5bvoENOiPGO-_drEa3hKnblYAcMtZDLneO4ihGIyFZORuYeYYa9TrnF4-Zp/s200/Audi-Tony-Stark-Innovation-Challenge-2.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 72px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3ksawKgL3uNSrihtF7XjMTENBYims_Z2gel7wzDa58i-V6Q6WNZKwAwew40D-YNa63euWtR-REA64lt5-T30nov9XalVKYzumjcDG2ky0Wbf0y6wgAWxTOM1fy4cQVXIXzKD-eatfAnIf/s1600/Audi-Tony-Stark-Innovation-Challenge-1.jpg"><img alt="Audi Tony Stark Innovation Challenge" border="0" id="BLOGGER_PHOTO_ID_5465135561580413410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3ksawKgL3uNSrihtF7XjMTENBYims_Z2gel7wzDa58i-V6Q6WNZKwAwew40D-YNa63euWtR-REA64lt5-T30nov9XalVKYzumjcDG2ky0Wbf0y6wgAWxTOM1fy4cQVXIXzKD-eatfAnIf/s200/Audi-Tony-Stark-Innovation-Challenge-1.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 72px;" /></a> </center> Press Release <div>Audi announces “The Tony Stark Innovation Challenge” - Contest calls for ideas for “living better through technology” - Winner receives $15,000 to help fund their idea and a tech-lovers’ adventure - Social media program to support the Audi Iron Man 2 integration HERNDON, Va., Apr 27, 2010 - In celebration of the April 26 world premiere of Paramount Pictures and Marvel Entertainment’s Iron Man 2 in Los Angeles, Audi of America, Inc., announced that it is launching a social media competition called “Stark Expo & Audi Present: The Tony Stark Innovation Challenge” in support of its prominent presence in the film, which releases on May 7. Beginning April 28, consumers can submit up to two-minute videos that showcase their ideas for better living through the use of technology, just as Tony Stark did with the Stark Expo. Participants then must rally members of their Facebook, Twitter, MySpace and other social media networks to rate, comment, and discuss their ideas. Full contest information and rules are available at www.TonyStarkInnovationChallenge.com. “Achieving progress through technology is the message behind Iron Man 2, and this idea is fundamental to Audi,” said Scott Keogh, Chief Marketing Officer, Audi of America. “The partnership in Iron Man 2 celebrates our shared focus on innovation, and this contest allows anyone with a great idea to not just express it, but potentially make a true difference within their industry.” “The Tony Stark Innovation Challenge” mirrors Tony Stark’s desire to take Stark Industries in a new direction, using his vast intellect and resources to eradicate problems through technology. Submissions will be judged by Audi on their ability to: • Make the world a better place by solving a problem or improving an existing solution • Articulate and demonstrate expertise of the “better living through technology” philosophy • Have a scalability and adaptability to potentially change the way we live • Showcase innovation, adventures, and intelligence worthy of Audi and Tony Stark • Appeal to the general audience as viewer ratings will help determine top entries The winner will receive: • $15,000 in funding to develop their concept • Their experience documented and featured on www.audiusa.com • A four-day trip for two to California including air transportation, hotel and meals • Transportation in the latest innovation from Audi, the 2011 A8 • Spa treatments, tailored cocktail attire, and grooming to perfect their Stark style • A tour of Audi Design Center in Santa Monica • A VIP day with the ICON Aircraft team, joining them in flight and water testing of the innovative ICON A5 aircraft (one of Tony Stark’s toys) • A day at the Audi Sports Car Experience to drive Tony Stark’s favorite car, the Audi R8 on a racetrack Audi will also be lending its support to the film through activities including a month-long late night TV and national cable campaign and an online presence on Fandango.com and Movies.com. The brand is also unveilng an all-new Audi Iron Man ad that will run in cinemas in the month leading up to the film release. Additionally, Audi is sponsoring the re-launch of Marvel.com that will include a digital comic book featuring the R8 Spyder. Tony Stark will be seen throughout Iron Man 2 in his Audi R8 Spyder, the new soft top convertible version of the R8 super car which was featured in the first Iron Man. In addition to the R8 Spyder, the A8 sedan will also be showcased in the film. The video submission period starts April 28, 2010 and ends June 9, 2010. The voting period starts April 28, 2010 and ends June 13, 2010. Approved submissions will be posted to the site within 48 hours. Users can rate video submissions once per day, for the length of the contest participation period on a scale from one to five. Final ratings will be calculated toward the final score of each entry and will help determine the grand prize winner. Finalists will be selected shortly after the submissions end. Clearance, notifications and interviews will take place between June 17, 2010 and June 25, 1010, and the winner will be announced the week of June 28, 2010. Prizes will be redeemed in August 2010. Submissions are only accepted in English and from residents of the 50 U.S. and D.C. who are 18 and over and who possess a valid driver’s license.</div>

Audi Releases “The Tony Stark Innovation Challenge”

In celebration of the April 26 world premiere of Iron Man 2 in Los Angeles, Audi of America, Inc. announced that it is launching a social media competition called “The Tony Stark Innovation Challenge” in support of its prominent presence in the film.This is actually a social media competition which …

28Apr2010

Lotus Engineering demonstrates the lightweight future of the passenger car

<center><img height="409" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3hxr88OmIgQYMVoYC6UkJy4Yy8wMJ66CqZHnr3YFjO7e3DdLNCY5-0fPWjjamiX1Lma_yx9MdMApT3_5VgSNCa_KUMPr2BJ9gScLLJttUbPBI6D0lABkaD-tLM3rxACZXEv6DwVP9gJRQ/s1600/2020-toyota-venza.jpg" width="600" /></center> Lotus Engineering conducted two studies to look at the possibility of developing passenger vehicles from 2017. The specialised lightweight sports car maker says its long-time philosophy of weight reduction will benefit potential customers in the areas of fuel consumption and C02 emissions. company engineers discovered that by improving the aerodynamics by 80 counts, the car netted a six mile per gallon improvement in its highway fuel economy rating (note: a "count" is a thousandth of a point of a Cd number, so reducing a Cd of 0.150 by 50 counts would give you a Cd of 0.100). On the flipside, taking out 400 pounds of stuff only improved the car's highway mpg by one mile a gallon, though that's largely because of the Newtonian "an object in motion tends to stay in motion unless acted upon by an outside force" hubbub. The interior systems include 50% lighter seats, climate control hardware, navigation electronics and others. There is a high level of component integration for space maximisation and weight minimisation. An example is the audio/ air conditioning/navigation touch screen which also contains the shifter and parking brake functions. Chassis and suspension components are to be downsized, the glazing and width of the windscreen possibly reduced and replaced with an appropriate, lower weight substitute. <center><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3hxr88OmIgQYMVoYC6UkJy4Yy8wMJ66CqZHnr3YFjO7e3DdLNCY5-0fPWjjamiX1Lma_yx9MdMApT3_5VgSNCa_KUMPr2BJ9gScLLJttUbPBI6D0lABkaD-tLM3rxACZXEv6DwVP9gJRQ/s1600/2020-toyota-venza.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465114847086274594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3hxr88OmIgQYMVoYC6UkJy4Yy8wMJ66CqZHnr3YFjO7e3DdLNCY5-0fPWjjamiX1Lma_yx9MdMApT3_5VgSNCa_KUMPr2BJ9gScLLJttUbPBI6D0lABkaD-tLM3rxACZXEv6DwVP9gJRQ/s200/2020-toyota-venza.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 74px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG-clW9hCTLO0dFoodVV6k0hrXf6jHiqnI-2-lG6bcO3K0X9AxtXfF_tmqtPfpfNOWmeEm3xC43x9ZMlEItnTke1f7r6wsaPo3AOFET_K3X8kocdD8FR2Cf4lELVaukL-3tw_gcBAAul6j/s1600/2020toyotavenza4.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465114744899122130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG-clW9hCTLO0dFoodVV6k0hrXf6jHiqnI-2-lG6bcO3K0X9AxtXfF_tmqtPfpfNOWmeEm3xC43x9ZMlEItnTke1f7r6wsaPo3AOFET_K3X8kocdD8FR2Cf4lELVaukL-3tw_gcBAAul6j/s200/2020toyotavenza4.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 74px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx1p2P5ZNwMdi9v27exCnBF6MwpwrxlIOTBZPSLGYzv8a8p5eQNJEOkMOvH8Ol_Px5yiruwv2cIUyXhHked7b9fnGI1wcANC5lXZy8Cwx0H_pOhGWCk2K9jJ4uKGEj3K6h9j4m45YCuKdb/s1600/2020toyotavenza3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465114687614215794" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx1p2P5ZNwMdi9v27exCnBF6MwpwrxlIOTBZPSLGYzv8a8p5eQNJEOkMOvH8Ol_Px5yiruwv2cIUyXhHked7b9fnGI1wcANC5lXZy8Cwx0H_pOhGWCk2K9jJ4uKGEj3K6h9j4m45YCuKdb/s200/2020toyotavenza3.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 74px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyXa2Ozi0GlfnWbOKTA_Dk-KjlGq6k44Yy3vQ7mFaWhaYvkwkle0SmVTeCSvhGgtEc94YiG9c8qUTnfAYOGAoHoNV7uOJ2rnowIXLuvDjbWawYw8t-5p7eaNwysk149nPzg9Yk-kISNYba/s1600/2020toyotavenza2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5465114502564263954" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyXa2Ozi0GlfnWbOKTA_Dk-KjlGq6k44Yy3vQ7mFaWhaYvkwkle0SmVTeCSvhGgtEc94YiG9c8qUTnfAYOGAoHoNV7uOJ2rnowIXLuvDjbWawYw8t-5p7eaNwysk149nPzg9Yk-kISNYba/s200/2020toyotavenza2.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 74px;" /></a> </center> Press Release <div style="display: block;" class="pressrelease"><ul> <li>Study by Lotus Engineering concludes that a vehicle mass improvement of 38% versus a conventional mainstream vehicle can be achieved at only 3% cost.</li></ul><ul> <li>Efficient design and lightweight materials significantly reduce CO2 emissions.</li></ul> Lotus Engineering has conducted a study to develop a commercially viable mass reduction strategy for mainstream passenger vehicles. This study, released by the International Council on Clean Transportation, focused on the use of lightweight materials and efficient design and demonstrated substantial mass savings. When compared with a benchmark Toyota Venza crossover utility vehicle, a 38% reduction in vehicle mass, excluding powertrain, can be achieved for only a 3% increase in component costs using engineering techniques and technologies viable for mainstream production programmes by 2020. The 2020 vehicle architecture utilises a mix of stronger and lighter weight materials, a high degree of component integration and advanced joining and assembly methodologies. Based on U.S. Department of Energy estimates, a total vehicle mass reduction of 33% including powertrain, as demonstrated on the 2020 passenger car model, results in a 23% reduction in fuel consumption. This study highlights how automotive manufacturers can adopt the Lotus philosophy of performance through light weight. Dr Robert Hentschel, Director of Lotus Engineering said: "Lighter vehicles are cleaner and more efficient. That philosophy has always been core to Lotus' approach to vehicle engineering and is now more relevant than ever. Lightweight Architectures and Efficient Performance are just two of our core competencies and we are delighted to have completed this study with input from the National Highway Traffic Safety Administration and the U.S. Environmental Protection Agency to provide direction for future CO2 reductions. We believe that this approach will be commonplace in the industry for the future design of vehicles." The study investigated scenarios for two distinct vehicle architectures appropriate for production in 2017 and 2020. The near-term scenario is based on applying industry leading mass reducing technologies, improved materials and component integration and would be assembled using existing facilities. The mass reduction for this nearer term vehicle, excluding powertrain, is 21% with an estimated cost saving of 2%. A benchmark Toyota Venza was disassembled, analysed and weighed to develop a bill of materials and understand component masses. In developing the two low mass concepts, Lotus Engineering employed a total vehicle mass reduction strategy utilising efficient design, component integration, materials selection, manufacturing and assembly. All key interior and exterior dimensions and volumes were retained for both models and the vehicles were packaged to accommodate key safety and structural dimensional and quality targets. The new vehicles retain the vision, sight line, comfort and occupant package of the benchmarked Toyota Venza. Darren Somerset, Chief Executive Officer of Lotus Engineering Incorporated, Lotus' North American engineering division which led the study, said "A highly efficient total vehicle system level architecture was achieved by developing well integrated sub-systems and components, innovative use of materials and process and the application of advanced analytical techniques. Lotus Engineering is at the forefront of the automotive industry's drive for the reduction in CO2 and other greenhouse gas emissions and this study showcases Lotus Engineering's expertise and outlines a clear roadmap to cost effective mass efficient vehicle technologies." Mass and Cost Summary<table style="border: medium none ; margin-left: 30.85pt; border-collapse: collapse; height: 282px;" border="1" cellpadding="0" cellspacing="0" width="500" id="table1"><tbody><tr style="min-height: 13.6pt;" height="18"><td style="border: 1pt solid windowtext; padding: 0cm 5.4pt; width: 146.9pt; min-height: 13.6pt;" colspan="2" height="18" width="196"> Base Toyota Venza excluding powertrain</td> <td style="padding: 0cm 5.4pt; width: 247.7pt; min-height: 13.6pt;" colspan="4" height="18" width="330"> Lotus Engineering Design</td></tr><tr style="min-height: 13.6pt;" height="18"><td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" rowspan="2" width="135"> System</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" rowspan="2" width="61"> Weight (kg)</td><td style="padding: 0cm 5.4pt; width: 127.95pt; min-height: 13.6pt;" colspan="2" height="18" width="171"> 2020 Venza</td> <td style="padding: 0cm 5.4pt; width: 119.75pt; min-height: 13.6pt;" colspan="2" height="18" width="160"> 2017 Venza</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" width="89"> % Mass Reduction</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" width="81"> % Cost Factor</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" width="89"> % Mass Reduction</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" width="71"> % Cost Factor</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Body</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 383</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 42%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 135%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 15%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 98%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Closures/Fenders</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 143</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 41%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 76%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 25%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 102%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Bumpers</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 18.0</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 11%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 103%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 11%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 103%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Thermal</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 9.25</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 0%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 100%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 0%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 100%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Electrical</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 23.6</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 36%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 96%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 29%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 95%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Interior</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 252</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 39%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 96%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 27%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 97%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Lighting</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 9.90</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 0%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 100%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 0%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 100%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Suspension/Chassis</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 379</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 43%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 95%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 26%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 100%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Glazing</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 43.7</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 0%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 100%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 0%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 100%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Misc.</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 30.1</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 24%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 99%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 24%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 99%</td> </tr> <tr style="min-height: 13.6pt;" height="18"> <td style="padding: 0cm 5.4pt; width: 101.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="135"> Totals</td> <td style="padding: 0cm 5.4pt; width: 45.45pt; min-height: 13.6pt;" height="18" valign="bottom" width="61"> 1290</td> <td style="padding: 0cm 5.4pt; width: 66.95pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 38%</td> <td style="padding: 0cm 5.4pt; width: 61pt; min-height: 13.6pt;" height="18" valign="bottom" width="81"> 103%</td> <td style="padding: 0cm 5.4pt; width: 66.65pt; min-height: 13.6pt;" height="18" valign="bottom" width="89"> 21%</td> <td style="padding: 0cm 5.4pt; width: 53.1pt; min-height: 13.6pt;" height="18" valign="bottom" width="71"> 98%</td></tr></tbody></table> The full report, entitled ‘An Assessment of Mass Reduction Opportunities for a 2017 - 2020 Model Year Vehicle Program' can be found at the following link: http://www.theicct.org/documents/0000/1430/Mass_reduction_final_2010.pdf ENDS The 2020 Passenger Car Technical Detail Body The body includes the floor and underbody, dash panel assembly, front structure, body sides and roof assembly. The baseline Toyota Venza body-in-white contained over 400 parts and the revised 2020 model reduced that part count to 211. The body-in-white materials used in the baseline Venza were 100% steel, while the 2020 model used 37% aluminium, 30% magnesium, 21% composites and 7% high strength steel. This reduces the structure mass by 42% from 382 kg to 221 kg. The low mass 2020 body-in-white would be constructed using a low energy joining process proven on high speed trains; this process is already used on some low volume automotive applications. This low energy, low heat friction stir welding process would be used in combination with adhesive bonding, a technique already proven on Lotus production sports cars. In this instance, the robotically controlled welding and adhesive bonding process would be combined with programmable robotic fixturing, a versatile process which can be used to construct small and large vehicles using the same equipment. Closures/Fenders The closures include all hinged exterior elements, for example, the front and rear doors and the rear liftgate. One alternative approach included fixing the primary boot section to improve the structure, reduce masses and limit exposure to high voltage systems. A lightweight access door was provided for checking and replacing fluids. The closures on the baseline Toyota Venza were made up of 100% steel. The low mass Venza closures/fenders would be made up of 33% magnesium, 21% plastic, 18% steel, 6% aluminium with the other 22% consisting of multiple materials. The mass savings are 41%, a reduction from 143 kg to 84 kg. Interior The interior systems consist of the instrument panel, seats, soft and hard trim, carpeting, climate control hardware, audio, navigation and communication electronics, vehicle control elements and restraint systems. There is a high level of component integration and electronic interfaces replace mechanical controls on the low mass model. For the 2020 model the instrument panel is eliminated replaced by driver and passenger side modules containing all key functional and safety hardware. A low mass trim panel made from a high quality aerated plastic closes out the two modules. The air conditioning module is incorporated into the console eliminating the need for close out trim panels; heated and cooled cupholders are integrated into the HVA/C module. The audio/HVA/C/Navigation touch screen contains the shifter and parking brake functions and interfaces with small electric solenoids. This eliminates conventional steel parking brake and shifter controls and cables as well as freeing up interior space. The front seats mount to the structural sill and tunnel structure eliminating conventional seat mounting brackets (10 kg) and the need to locally reinforce the floorpan. The composite front seat structure utilises proven foam technology; the seat mass is reduced by up to 50%. The rear seat support structure is moulded into the composite floorpan eliminating the need for a separate steel support structure. The front and rear seats use a knit to shape fabric that eliminates material scrap and offers customers the opportunity to order their favourite patterns for their new vehicle. Four removable carpet modules replace the traditional full floor carpeting; this reduces mass and allows cost effective upgrading of the carpet quality. The floorpan is grained in all visible areas. The 2017 production interior mass was reduced from 250 kg to 182 kg with projected cost savings of 3%. The 2020 production interior mass was 153 kg with projected cost savings of 4%. Chassis/Suspension The chassis and suspension system was composed of suspension support cradles, control links, springs, shock absorbers, bushings, stabilizer bars and links, steering knuckles, brakes, steering gearbox, bearings, hydraulic systems, wheels, tires, jack and steering column. The chassis and suspension components were downsized based on the revised vehicle curb weight, maintaining the baseline carrying capacity and incorporating the mass of the hybrid drive system. The total vehicle curb weight reduction for the 2020 vehicle was 38%, excluding the powertrain. Based on the gross vehicle weight, which includes retaining the baseline cargo capacity of 549 kg and utilising a hybrid powertrain, the chassis and the suspension components were reduced in mass by 43%, with projected cost savings of 5%. Front and Rear Bumpers The materials used on the front and rear bumpers were very similar to the existing model to maintain the current level of performance. One change was to replace the front steel beam with an aluminium beam which reduced mass by 11%. The use of a magnesium beam was analysed but at the current time exceeded the allowable price factor. Heating, Ventilation and Air Conditioning The air conditioning system was integrated into a passenger compartment system and an engine compartment system. This section addressed the under hood components which included the compressor, condenser and related plumbing. The under hood components were investigated for technologies and mass. The study showed a relatively small mass difference for the underhood air conditioning components based on both vehicle mass and interior volume. Because of the highly evolved nature of these components, the requirements for equivalent air conditioning performance and the lack of a clear consensus for a future automotive refrigerant, the mass and cost of the Toyota Venza compressor, condenser and associated plumbing were left unchanged for both the 2017 and 2020 models. Glazing The glazing of the baseline vehicle was classified into two groups: fixed and moving. The fixed glass is bonded into position using industry standard adhesives and was classified into two sub groups: wiped and non wiped. Factors involved in making decisions about glazing materials include the level of abrasion it is likely to see during the vehicle life, the legislative requirements for light transmissibility, the legislative requirements for passenger retention and the contribution it will make to interior noise abatement. The specific gravity of glass is 2.6 and the thickness of a windshield is usually between 4.5 mm and 5 mm, therefore the mass per square metre of 5 mm glass is approximately 13 kgs. The high mass of glass provides a strong incentive to reduce the glazed area of the body, reduce the thickness of the glass and find a suitable substitute that is lighter. Fixed glass on the side of the vehicle offers the best opportunity for mass reduction. The mass of the baseline glazing was retained for both the 2017 and 2020 models; this was a conservative approach. It is possible that coated polycarbonate materials may become mainstream in the 2017 - 2020 timeframe for fixed applications. Electrical/Lighting The estimated mass savings for using thinwall cladding and copper clad aluminium wiring, as used on the 2017 model was 36% versus the baseline model. The lighting technologies section reviewed included diodes, xenon and halogen. The study also reviewed a variety of wireless technologies under development for non-transportation applications that could be used in this time period pending successful development for mobile applications.</div>

Lotus Engineering demonstrates the lightweight future of the passenger car

Lotus Engineering conducted two studies to look at the possibility of developing passenger vehicles from 2017. The specialised lightweight sports car maker says its long-time philosophy of weight reduction will benefit potential customers in the areas of fuel consumption and C02 emissions.company en…

28Apr2010

Ford Fiesta S1600 Special Edition

<center><img height="481" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkIZmvRgPgnOHWdvmz6DknDj9HaCnshT7ZGjmdaLA5hXJ5nN8_hew09KJ8TnwhTBhjWTQe2XVfOQozYtovwgCSWgjXfmoWgQAO_ivnvnJ3Eg5gkxD3UXj5LM1CH0_OMVVsQdQlEVqswlgO/s1600/Ford-Fiesta-S1600-6.jpg" width="600" /></center> Ford has announced a limited series sport variant of the Fiesta model - the Fiesta S1600 - for the U.K. market. The Ford Fiesta S1600 is based on the Fiesta Zetec-S and comes with a range of extra equipment. The power of the Ford Fiesta S1600 comes from the 1.6-litre Duratec Ti-VCT petrol engine that develops 120PS which can be fitted with a Mountune engine upgrade package. The Fiesta S1600 is based on the Zetec-S trim level and adds a range of sport equipment such as heated leather sports seats, motorsport-branded floor mats and scuff plates, and alloy pedals. The exterior sports a body-styling kit including a new front bumper, large rear spoiler and diffuser, 17” white alloy wheels and a choice of white or blue body colour with motorsport stripes. On the interior, the Fiesta will get heated, stitched leather sports seats with standard side-airbags, leather steering wheel, handbrake cover, and gearknob, plus Motorsport-branded floor mats and scuff plates. The Fiesta S1600 will be limited to only 650 units and is now avaiable for order at Ford dealers in the U.K.. Prices start at £16,665 (€19,152). <center><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkIZmvRgPgnOHWdvmz6DknDj9HaCnshT7ZGjmdaLA5hXJ5nN8_hew09KJ8TnwhTBhjWTQe2XVfOQozYtovwgCSWgjXfmoWgQAO_ivnvnJ3Eg5gkxD3UXj5LM1CH0_OMVVsQdQlEVqswlgO/s1600/Ford-Fiesta-S1600-6.jpg"><img alt="Ford Fiesta S1600" border="0" id="BLOGGER_PHOTO_ID_5464746200712673730" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkIZmvRgPgnOHWdvmz6DknDj9HaCnshT7ZGjmdaLA5hXJ5nN8_hew09KJ8TnwhTBhjWTQe2XVfOQozYtovwgCSWgjXfmoWgQAO_ivnvnJ3Eg5gkxD3UXj5LM1CH0_OMVVsQdQlEVqswlgO/s200/Ford-Fiesta-S1600-6.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 91px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigmRrx9qbjO1fS3cZ8IAgunSot_Q-YgR0d32TdnPGgkYhQA8qNPTMK2Yp2PhT6tpH31JfJLplTr1NeNcppsWP4o-iSGfc0r0G_XOz3Wuyrx_p8p9r4k8Ary-QnhcNPHxjl_2RoJ4e8Gs63/s1600/Ford-Fiesta-S1600-3.jpg"><img alt="Ford Fiesta S1600" border="0" id="BLOGGER_PHOTO_ID_5464746138247579170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigmRrx9qbjO1fS3cZ8IAgunSot_Q-YgR0d32TdnPGgkYhQA8qNPTMK2Yp2PhT6tpH31JfJLplTr1NeNcppsWP4o-iSGfc0r0G_XOz3Wuyrx_p8p9r4k8Ary-QnhcNPHxjl_2RoJ4e8Gs63/s200/Ford-Fiesta-S1600-3.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 91px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDNdug-2SDe-i2ihm6prjBbfxDlDUMGTGMfXvSLu1VYACVrzz_3hldJ7l8cn5ftbhWZkCQDNC4h7BF6K2E3XgfozrRwmsKCoeCzCVdcVdpyb3LgflUUXDDTs_pzHQsodPiHjSABrGO2y-R/s1600/Ford-Fiesta-S1600-1.jpg"><img alt="Ford Fiesta S1600" border="0" id="BLOGGER_PHOTO_ID_5464746047919095330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDNdug-2SDe-i2ihm6prjBbfxDlDUMGTGMfXvSLu1VYACVrzz_3hldJ7l8cn5ftbhWZkCQDNC4h7BF6K2E3XgfozrRwmsKCoeCzCVdcVdpyb3LgflUUXDDTs_pzHQsodPiHjSABrGO2y-R/s200/Ford-Fiesta-S1600-1.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 91px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBCjspmSpheRSUY1_mR46OpR4ja2Cn19zXyjzUgywWRpbGaBJzT6P-pZeWhjOoyYDyMmOQwSeRrd_bWBkWapKpmv5DsZk_A_GfyGzroEQsYLa66oh0zdrWLx_skeJVgsDok9sHsN5yrEPE/s1600/Ford-Fiesta-S1600-5.jpg"><img alt="Ford Fiesta S1600" border="0" id="BLOGGER_PHOTO_ID_5464745953629842450" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBCjspmSpheRSUY1_mR46OpR4ja2Cn19zXyjzUgywWRpbGaBJzT6P-pZeWhjOoyYDyMmOQwSeRrd_bWBkWapKpmv5DsZk_A_GfyGzroEQsYLa66oh0zdrWLx_skeJVgsDok9sHsN5yrEPE/s200/Ford-Fiesta-S1600-5.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 91px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaw78AToDKuJnFtC16-NxT-ZIs3Po19Ip5QMcVWm5pJe75sfR32Ya5j4HU_6Es42fr4JXmGnddpOFJzsSvpWaiSa0cQgrMrIRTrQ0h4aMU432phvHFSYRsDtjjKZC2mZ2Ls7Tl7dvEBGkP/s1600/Ford-Fiesta-S1600-2.jpg"><img alt="Ford Fiesta S1600" border="0" id="BLOGGER_PHOTO_ID_5464745839437754658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaw78AToDKuJnFtC16-NxT-ZIs3Po19Ip5QMcVWm5pJe75sfR32Ya5j4HU_6Es42fr4JXmGnddpOFJzsSvpWaiSa0cQgrMrIRTrQ0h4aMU432phvHFSYRsDtjjKZC2mZ2Ls7Tl7dvEBGkP/s200/Ford-Fiesta-S1600-2.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 91px;" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB03v-Hc2BcBG4KkKTp0SSY3NvTIF6Tgft52cVb7hn2fvDcz4sIboxhoSq9Wpr7-9goAGEEtwqMbmHjHZ3ex6_W79bF4G-vXxsCvWTmWgfrfy6ry8uPLQpIsRJnr-NY576vmY-idOVjQqx/s1600/Ford-Fiesta-S1600-4.jpg"><img alt="Ford Fiesta S1600" border="0" id="BLOGGER_PHOTO_ID_5464745728824592162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB03v-Hc2BcBG4KkKTp0SSY3NvTIF6Tgft52cVb7hn2fvDcz4sIboxhoSq9Wpr7-9goAGEEtwqMbmHjHZ3ex6_W79bF4G-vXxsCvWTmWgfrfy6ry8uPLQpIsRJnr-NY576vmY-idOVjQqx/s200/Ford-Fiesta-S1600-4.jpg" style="cursor:pointer; cursor:hand;width: 130px; height: 91px;" /></a> </center> Press Release NEW FORD STAR WITH STRIPES - FASTER FIESTA CONTINUES PROUD HERITAGE BRENTWOOD, Essex, 26 April, 2010 - The thoroughbred lineage of fast Fords has a new addition to the family, in the eye-catching new Fiesta S1600. Based on the popular Fiesta Zetec-S - with a generous standard specification that includes alloy pedals and Quickclear windscreen - the sporty Fiesta S1600 interior adds heated, stitched leather sports seats with standard side-airbags, leather steering wheel, handbrake cover and gearknob, plus Motorsport-branded floor mats and scuff plates. On the outside, the sporting pedigree is made clear, through a comprehensive body-styling kit that includes a unique front bumper with flared lower valence panel, extended side skirts, large rear spoiler and rear diffuser, finished with 17-in, white alloy wheels (16-in on diesel models). The newcomer's special paint finish is available in Frozen White or Performance Blue, with contrasting motorsport stripes. Performance comes from a choice of Fiesta's responsive 1.6-litre, 120PS Duratec Ti-VCT petrol engine, or improved 1.6-litre Duratorq TDCi engine, now with 95PS. For performance enthusiasts, a further engine upgrade package will be offered via Ford's established performance tuning partner, Mountune. Fiesta S1600 continues a 30-year sporting Fiesta bloodline that began with the Mk1 XR2 in 1981 and has included Supersport, XR2(i), Si, RS and ST models. Gill Palmer, Ford of Britain's Fiesta Product Manager, said: "Since its introduction, Fiesta and sporting pedigree have never been far apart and the latest incarnation of that is S1600, bringing extra motorsport feel to the award-winning Fiesta style and driving quality." Fast Ford fans are encouraged to act quickly, with only 650 of these special faster Fiestas being created. They are available now from Ford dealers, priced from £16,665 on-the-road.

Ford Fiesta S1600 Special Edition

Ford has announced a limited series sport variant of the Fiesta model - the Fiesta S1600 - for the U.K. market.The Ford Fiesta S1600 is based on the Fiesta Zetec-S and comes with a range of extra equipment. The power of the Ford Fiesta S1600 comes from the 1.6-litre Duratec Ti-VCT petrol engine that…

27Apr2010

VW invites users to help create the Infotainment systems of the future

<center><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqzTPT_q3woe3H4yKXq03HyZJ8r1HxoNgjefINb8D3ozqpdlFXiMNugc8fDwDs_-FN9VbBVgFJRGx1-aDhM6G3IKEcTmCs1VBwtM3-_dIlXnVa8Z3-TCh8hfoib3iZhgn3V-LCfLd-wSVx/s1600/09.jpg"></center> Open Innovation Contest, "App My Ride", begins on 3rd May Wolfsburg, 26 April 2010 - Volkswagen is inviting designers, programmers, developers and interested users to help develop applications for the Infotainment systems of the future as part of the Open Innovation Contest, "App My Ride". With this contest, Volkswagen has become the first car manufacturer to use the idea of open innovation for the further development of its products. In the so-called "App My Ride" competition, users can jointly develop new Infotainment applications with Volkswagen. A jury of experts will select the winner whose creativity will be rewarded with special prizes. "Our aim is to invite the international developer community to take part in designing a future system," says Prof. Dr Jürgen Leohold, Head of the Volkswagen Group Research. So-called apps, also known as application programmes for certain devices which are available through an online shop, have helped to contribute to the smartphone boom. Applications designed by users (User Generated Content) are of central importance to the boom and are made available online by other users. Companies like Apple and Google successfully aid this nearly inexhaustible source of innovation. "A quiet revolution is taking place right now," explains Dr Johann Füller, CEO of the innovation agency partner to Volkswagen through the "App My Ride" competition, Hyve AG. "The customer-orientated culture of the internet places an enormous power in the hands of the users. Leading organisations are starting to harness this power to develop better solutions and increase their competitiveness." Exactly what the "App My Ride" contest is targeting. Currently a prototype for Volkswagen's Infotainment system is being developed in which Flash applications designed by different creators can be accumulated. In order to research the potential of apps for the vehicle Infotainment system, Volkswagen is trying to produce the most varied collection of applications possible. An "innovation community" open to all internet users will be created as of 3rd May 2010 for the competition under the following URL: app-my-ride.volkswagen.com. Here, participants in the competition can log in and either load programmed apps or send in their creative ideas for future ones. "The participants are supposed to imagine what the purpose of their ideal Infotainment system is and how it would work and now they have the opportunity to make it a reality. At the same time, you can analyse the existing apps on our platform and discuss their design, uses and purposes," explains Dr Peter Oel, Head of "Control Designs and Drivers" of Volkswagen Group Research. To develop an app, the participants must have the following: - An idea for an app to be installed in a vehicle - Graphic design of the user interface - Programming in Adobe Flash / Flex The purpose, design and logical construction of the app should be geared towards the possible requirements of drivers and other occupants. The participant's creativity will be rewarded at the end of the competition. The most innovative application will be chosen by the "App My Ride" community and a jury consisting of Volkswagen managers and external experts. Besides cash and non-cash prizes worth up to €14,000, a special prize for students will also be awarded. This involves a placement within Volkswagen Group Research in Tokyo, Shanghai, California or Wolfsburg. Moreover, the winner of the competition can also expect an exclusive trip to take part in an international vehicle presentation which covers the costs of the flight and hotel.

VW invites users to help create the Infotainment systems of the future

Open Innovation Contest, "App My Ride", begins on 3rd MayWolfsburg, 26 April 2010 - Volkswagen is inviting designers, programmers, developers and interested users to help develop applications for the Infotainment systems of the future as part of the Open Innovation Contest, "App My Ride". With this …

27Apr2010

BMW 328 Kamm Coupé

<center><img height="403" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLuQXl8AhfatSEdOQSlVgON0yomWuLeThJqv8WVckwtmm-5MBwAAhUryA2zYJpn4f80ZqusfWs4ZsKj-jjkckicvToX0du6_P7ec0hU0-6kp0-6VZzmzs3wEya5Ivv7TZorjr3dhREGmMO/s1600/BMW-328-Karma-32.JPG" width="600" /></center> The BMW Classic has been creating some buzz around automotive circles. Recently the BMW sub-brand instituted a Motorsport division and then they rolled down around Munich in some old-school, classy chariots. Recreating the BMW 328 Kamm Coupé, named after the German engineer Wunibald Kamm, became a project of BMW Classic over the years. In fits and starts, various recreation programs were begun and abandoned until the Munich-based automaker found the right partners to do the work in time to celebrate the 70th anniversary of the Mille Miglia win. The project intitiall started in the 1990s, but there was a serious lack of information regarding the car. Only after receiving aid from a private collector who had detailed photographs of the car (including "a good number of shots detailing the car's tubular frame construction") could they proceed. The bulk of the work was done by René Große, who had previously restored the BMW 328 Touring Coupé and Mille Miglia Roadster for the BMW Museum. Using modern materials, such as plastic, carbon fiber and alumimum, Große came as close to recreating the famous racer as possible given that none of the original design drawings were still in existence.  Aside from recreating the body of the car, BMW Classic also had to deal with challenges to reproduce the drive train, radiator, and the rear axle. Looks like they have done a great job looking at the pics. <center><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="color: rgb(0, 102, 204); text-decoration: underline; " href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlnAGakkuBxy2r7uhFnu2lkaddANSTssb-Q_xyAzSCzxoohzun6zHnuYUmndl1e-JOeco8QyBA7ft4egW13Po-VS0cy6-uGB_do9gUYBdCesCHJmtE5UmyICWI72MTzauN2JjbCjgmBYNI/s1600/BMW-328-Karma-75.JPG"><img alt="BMW 328 Kamm Coupe " border="0" id="BLOGGER_PHOTO_ID_5463444325232191890" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlnAGakkuBxy2r7uhFnu2lkaddANSTssb-Q_xyAzSCzxoohzun6zHnuYUmndl1e-JOeco8QyBA7ft4egW13Po-VS0cy6-uGB_do9gUYBdCesCHJmtE5UmyICWI72MTzauN2JjbCjgmBYNI/s200/BMW-328-Karma-75.JPG" style="border:0px initial initial; ; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 88px; " /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="color: rgb(173, 0, 0); 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margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 88px; " /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="color: rgb(173, 0, 0); text-decoration: none; " href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjrYS5eL-otgrbL0zNDijn4FacTlZnMPCNbMywoGbSrKZNAWEQxwSgCvhLKF8Gp3Ea0hPkpc4v4CgeHdxa3if_uqBNQJhY7wtkhh4KVkwo6mGlNzHTryvAwRE-j73Ug8o0_aNTjd_jZtBb/s1600/BMW-328-Karma-4.JPG"><img alt="BMW 328 Kamm Coupe " border="0" id="BLOGGER_PHOTO_ID_5463441908482757538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjrYS5eL-otgrbL0zNDijn4FacTlZnMPCNbMywoGbSrKZNAWEQxwSgCvhLKF8Gp3Ea0hPkpc4v4CgeHdxa3if_uqBNQJhY7wtkhh4KVkwo6mGlNzHTryvAwRE-j73Ug8o0_aNTjd_jZtBb/s200/BMW-328-Karma-4.JPG" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 88px; " /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" style="color: rgb(173, 0, 0); text-decoration: none; " href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf1Mj0GTmQ0mjs-tNkqqRJzR5wA5A39i6BnvGwVJJnfPuBPJ9Sj3B0lE9U4qlnfFejqiCQaE0rA7XPC-I91-ZdF2eLuXeXW2AR0wjenB4N5SBGz-KiPZvaHLX7QPnq3O4H8MCPHXfm3kz3/s1600/BMW-328-Karma-1.JPG"><img alt="BMW 328 Kamm Coupe " border="0" id="BLOGGER_PHOTO_ID_5463441894052921010" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf1Mj0GTmQ0mjs-tNkqqRJzR5wA5A39i6BnvGwVJJnfPuBPJ9Sj3B0lE9U4qlnfFejqiCQaE0rA7XPC-I91-ZdF2eLuXeXW2AR0wjenB4N5SBGz-KiPZvaHLX7QPnq3O4H8MCPHXfm3kz3/s200/BMW-328-Karma-1.JPG" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ; margin-top: 0pt; margin-right: 10px; margin-bottom: 10px; margin-left: 0pt; cursor: pointer; width: 130px; height: 88px; " /></a></center> Press Release Back to the future - the BMW 328 Kamm Coupé Today the BMW racing cars which made history in the 1940 Mille Miglia continue to enthral and delight wherever they go. For many years, however, the fleet of silver BMW racers has been one car short. The BMW 328 Kamm Coupé, named after the German aerodynamics pioneer Wunibald Kamm, disappeared without trace back in 1953. But now - 70years after BMW's famous Mille Miglia victory - BMW Classic has recreated this legendary racing car, once again illuminating an important milestone in both motor sport history and the development of vehicle aerodynamics. "We are very proud to be able to bring this car back into the public spotlight," said Karl Baumer, Director of BMW Group Classic. "We've come up against some major technical challenges, had many discussions and racked up countless hours of research, but when you see the car for the first time you can sense the passion and expertise invested in the project by everyone involved - all those years ago and today." BMW was quick to appreciate the unique status of its Mille Miglia cars following the victory in 1940, and they were soon moved out of Munich into a rural hideaway to save them from potential destruction during the Second World War. The evacuation was successful, with all five surviving the hostilities essentially unscathed. However, in the upheaval of the immediate post-war period BMW lost track of the cars. With Allied soldiers scouring Germany for rare racing cars, it was hardly surprising that the three Mille Miglia Roadsters resurfaced in Russia, England and America. The winning Touring Coupé from 1940 was initially seized by the Americans before being whisked away by a senior BMW employee. However, it also found its way across the Atlantic when the employee decided to emigrate. Only the Kamm Coupé remained in Germany, former BMW Director of Racing Ernst Loof having acquired the car for his personal use. By this time he had become a manufacturer in his own right, supplying speedy Veritas racing sports cars to customers in a resurgent post-war Germany. However, he also laboured consistently under financial woes and a few years later he was forced to part company with the Kamm Coupé. Sadly, this automotive gem was not blessed with a long life under its new owner, succumbing to the scrap heap after an accident in the early 1950s. There was certainly no denying the historical value of this very special car and, after BMW founded BMW Mobile Tradition in the mid-1990s to oversee an extended reappraisal of the company's history, plans were put together to build a reproduction. But the resurrection project proved to be a tricky undertaking. All design drawings for the car seemed to have disappeared into thin air and there was hardly a rich supply of historical photos around either. It was only with the hands-on assistance of a private collector in Munich that the project team were able to gather together a much larger selection of photos showing the car from a wide variety of angles. Indeed, these even included a good number of shots detailing the car's tubular frame construction. Now it was time to tackle the exacting task of piecing together a likeness of the complete car from the available information. Computer specialists in the design department embraced the challenge. They started by scanning in the most detailed photos to use as a basis for a 3D geometry program. Then the few reliable constants, such as the wheel rim diameters, wheel offset, headlight size, door handles, wing nuts, indicators and BMW logos, were added until they appeared in the same position in every projection. Every image provided a fresh series of reference points for wheel arches, windows and other parts linked to the fixed constants. Gradually, the well of information deepened until the experts were able to produce a virtual solid model, in which every detail looked right in every view of the car. This was used to generate a program for a five-axis milling machine, which would cut an original-size model from a massive block of highly compacted foam. A restorer was then commissioned to stretch an original BMW chassis by 20 cm and build a steel space frame according to the templates provided by the photos. However, not long afterwards the project was put on ice. As part of the concept design process for the new BMW Museum an idea was floated of rebuilding the intricate Elektron space frame of the Kamm Coupé as a showpiece for the "Lightweight design" area of the museum. An exact copy of the original space frame was duly produced with the help of a specialist based near Munich. Aluminium was chosen as the material in place of the original Elektron, and the frame's weight duly came very close to that of the original. Although this display frame was never intended to be used in an actual car, the Kamm Coupé idea remained on the table. In the end, it was a project initiated by the Meisterschule für Karosserie- und Fahrzeugbau Leipzig-Leisnig-Erlbach (master craftsmen''s college for body and vehicle construction serving Leipzig, Leisnig and Erlbach) in partnership with the BMW plant in Leipzig that got the ball rolling. The original plan was to cover the existing steel space frame with aluminium body panels to replicate the external appearance of the car at least. The Meisterschule produced moulds of the foam model in which the panels of the outer skin could be shaped. The finished body has since been on display at the Leipzig plant. With the 70th anniversary of the Mille Miglia victory fast approaching, BMW Classic was determined to bring its plan to recreate the Kamm Coupé to fruition. However, highly skilled specialists were required to turn the collection of individual parts into a car that could actually be driven. With his excellent BMW 328 Touring Coupé and Mille Miglia Roadster restorations for the new BMW Museum still fresh in the mind, it was clear that René Große - based in Wusterwitz in the state of Brandenburg - would be the right man for the job. Große used the foam model as the basis for a glass fibre-reinforced plastic mould. This was then shaped (with the help of additional wooden elements) into a strong casing which was split down the middle into two parts. The 25 mm-diameter tubes for the space frame - made from an aluminium alloy that allowed work-hardening - were then fitted into these two half-shells. Extreme precision was the order of the day here, as no corrections could subsequently be made to the outer skin. All this endeavour was aimed at ensuring that the frame would get close to the 30 kg weight of the original. For the outer skin, the team used pure aluminium body panels from a second set supplied by the Meisterschule. The newly made panels for the inside - for the inner front wings, bulkhead, double floor section of the body, dashboard and fuel tank, for example - then had to be integrated into the mould. The body experts in René Große's team called on all their skill and experience to fit the body to the space frame. An interesting detail of the construction were the 40-mm-wide aluminium strips which were welded to the frame at the outer edges of the metal skin. The outer skin was then edged inwards around these strips to a width of a few millimetres to achieve the visually intricate edges on the bonnet, windows, doors and wheel arches. This detail, like the design of the bonnet hinge and door hinges, had been patented by BMW. And that meant there were sketches available which enabled the team to render the new parts as close as possible to their original templates. Other challenges included the technical tweaks which set the Kamm Coupé apart from its series-produced siblings, such as the set-back radiator, engine and transmission, modified rear axle and a host of other alterations requiring meticulous detailing. The BMW 328 Kamm Coupé was finally handed over to BMW Classic in a brief ceremony in March 2010. That left only a short amount of time to prepare the newly created racing car for its big day at the 2010 Mille Miglia - 70 years after its last, memorable appearance in the race.

BMW 328 Kamm Coupé

The BMW Classic has been creating some buzz around automotive circles. Recently the BMW sub-brand instituted a Motorsport division and then they rolled down around Munich in some old-school, classy chariots. Recreating the BMW 328 Kamm Coupé, named after the German engineer Wunibald Kamm, became a p…

26Apr2010

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BMW 328 Kamm Coupé

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