Hyundai to Showcase New Thinking at the 2011 Seoul Motor Show
  - Hyundai unveils next-gen FCEV sedan concept ‘Blue2' and Sonata Hybrid
 - Cutting-edge eco-friendly and telematics technologies show Hyundai's future
 - Separate booth displays Hyundai's latest commercial vehicle technology
Hyundai Motor Company, South Korea's largest automaker, showcased its  latest `new thinking' on products, technologies and services to the  world at the 2011 Seoul Motor Show, which opened today under the theme  of ‘Evolution, Green Revolution on Wheels.'
 Hyundai unveiled its latest eco-friendly creation, the Blue2 (Read as  "Blue square") concept vehicle, the company's first sedan-style Fuel  Cell Electric Vehicle (FCEV) powered by hydrogen. The automaker also  introduced its first gasoline-hybrid vehicle, the Sonata Hybrid, to its  home market. Most importantly, Hyundai applied its new brand direction,  "New Thinking. New Possibilities.", throughout its exhibition, including  its customer-oriented booth design, entertaining displays and cutting  edge future technologies.
 "Hyundai's goal is not to be the biggest car company, but the most  loved. We want to be a reliable partner to our customers, supporting  their happiness, rather than a company that pursues its own interests,"  said Steve S. Yang, President and CEO of Hyundai Motor. "We will  ceaselessly introduce world-class products of the best quality to  overcome the difficult market environment and turn it into an  opportunity, while modestly listening to the voice of the customer." In  particular, Hyundai will focus on "improving quality, creating new  values through new thinking, and developing advanced eco-friendly  technologies to contribute to a greener society," Yang said.
 Blue2
 Hyundai Motor staged a world premiere of its new concept car, Blue2  (codenamed HND-6), a mid-size FCEV which shows a blueprint for future  sedans. The name ‘Blue2' is a combination of Hyundai's sub eco-brand  ‘Blue Drive' and the number `2' from H2, the symbol for hydrogen gas.
 Aiming at gaining early leadership of the FCEV market, Blue2 is  powered by a fuel cell electric system that delivers a stack power of  90kW(1.65kW/L) and fuel economy of 34.9km/?. The Blue2 is materialized  in a sporty and luxurious style, a combination of futuristic, flowing  designs and eco-friendly features. The Blue2 is equipped with  low-resistance tires and alloy wheels which are designed to improve  aerodynamic performance, while the car's interior design encompasses a  futuristic look by using eco-friendly new materials.
 Hyundai's concept keywords for the exterior design are ‘Intersected  Flow,' featuring innovative and dynamic designs. The vehicle's condition  is visible via unique and futuristic images on the exterior of the car  through outside LED screen panels, which are located on both the front  and rear of the car. Blue2 also features a welcome system which  recognizes the driver, while an automatic opening door system enhances  the driver's convenience. Conventional side mirrors are replaced by side  cameras and a roof camera, offering a state-of-the-art driving  environment.
 The exterior designs flow inside the vehicle, with  asymmetrically-designed dashboards and doors to optimize a driver's  convenience and add emotional value. Wider seats enable people to get in  and out of the vehicle more comfortably.
 Hyundai combined the cluster and center fascia, applying an advanced  Transparent Organic Light Emitting Diode (TOLED) monitor and ultra-light  tempered glass, called Gorilla® Glass, providing more accurate and  vivid graphic information. The infotainment system is operated by a  Motion Sensor Moustick, a haptic wheel and motion sensor that respond to  the driver's touch and hand movements, respectively, giving drivers a  new experience.
 Blue2 aims to satisfy all the senses of future drivers, including the  air they breathe: A cluster ionizer freshens the air inside the  vehicle, while antibacterial genuine leather with leaf-shaped patterns,  called ‘eco-graphic perforation,' enhances an eco-friendly look and  feel.
 Sonata Hybrid
 Hyundai also unveiled its first gasoline hybrid model, the Sonata  Hybrid, to its home market. The Sonata Hybrid, which made its world  debut at the 2010 New York International Auto Show, also encompasses  Hyundai's new thinking, as Hyundai developed the world's first full  parallel hybrid system and applied lithium-ion polymer batteries to a  hard type hybrid model for the first time in the world.
 Equipped with a Nu 2.0 Hybrid engine, a 6-speed hybrid automatic  transmission and a 30kW hard type hybrid electric motor, the Sonata  hybrid delivers a peak output of 191ps (engine: 150ps, electric motor:  41ps) and the best fuel economy in its class at 21.0km/? (All  specifications limited to the Korean market).
 The Sonata Hybrid, which is based on Hyundai's best-selling mid-size  sedan, differs from the gasoline model with its dynamic `hexagonal  grille.' The vehicle also has an `Eco Guide Gauge' on its cluster to  help drivers build more economical driving habits. The Sonata hybrid  will go on a sale in the Korean market in the first half of this year.
 i40, Curb, and In-Vehicle Technologies
 Along with Blue2 and the Sonata hybrid, Hyundai introduced i40, a  mid-size wagon exclusively developed for the European market, which made  its world debut at Geneva in March. Hyundai also displayed Curb  (codenamed HCD-12), a compact Urban Activity Vehicle (UAV) concept  unveiled at Detroit in January. Curb, targeted at the next generation of  Hyundai buyers, is also a test bed for future Hyundai in-vehicle  connectivity technology.
 In order to promote its advanced eco-friendly technologies, Hyundai  built a ‘Blue Drive Zone' at its booth, which displays its first Full  Speed Electric Vehicle (FSEV) BlueOn and its electric bicycle ECCOV.  Hyundai's most advanced powertrain technology will also be on display -  some for the first time - including its 6-speed DCT (Dual Clutch  Transmission) and 8-speed auto transmission, as well as its 1.6 Gamma  Turbo GDi, Nu 2.0 GDi and Nu 2.0 CVVL (Continuously Variable Valve Lift)  engines.
 The ECCOV (Eco Community Vehicle), introduced at Geneva in March,  boasts a maximum speed of 30 km/h and can travel as much as 50 km on a  single charge in electric mode.
 A total of five new future in-vehicle technologies introduced at the  2011 CES early this year were also on display: Smart Connectivity  System, which allows drivers to connect their smart phones and tablet  PCs with the vehicle; Motion Sensor Moustick, which recognizes the  driver's hand movements through sensors to control the car's audio and  navigation system; Dynamic Cluster, an LCD gauge and information system  that is driver-customizable; Car Browser System and Web Platform, a  fully functional Internet terminal; and Multifunctional Safety Vision  System, a four-camera, 360-degree view around the vehicle.
 Commercial Vehicles
 Hyundai Motor set up a separate booth for its commercial vehicles  under the concept of ‘Enjoyable Sensation Truck & Bus,' displaying  three new models: The New Trago 27t Dump, Mega space-cab Tractor and the  2011MY Universe.
 In order to promote its future eco-friendly technology, Hyundai's  commercial vehicle booth also created a ‘Green zone,' showcasing its  electric bus, diesel hybrid mega truck, hydrogen fuel cell bus cutaway  and a new eco-friendly power system technology.
 In particular, ‘Elec-City' is a zero-emission electric bus developed  in-house. A test fleet of Elec-City will be operated in some  metropolitan bus routes starting this year, while Hyundai plans to mass  produce the buses starting in 2013. During the G20 Seoul Summit in 2010,  Elec-City was used as the official shuttle bus for organizers and  officials.
 Equipped with three 100kW motors, Elec-City delivers a peak output  which is equivalent to a combustion engine's 402ps and maximum speed of  100km/h. It can run 120 km on a single charge.
 Hyundai also displayed two new commercial vehicle technologies: The  Commercial Vehicle Telematics System, which collects real-time data from  the vehicle to enable more efficient freight transportation management;  and the 3.5t AMT system, which allows drivers to enjoy the convenience  of an automatic transmission, with the fuel efficiency and power of a  manual transmission.
 New Thinking for Customers
 Hyundai's new thinking could be seen in its booth layout and  services, as well. By reversing the conventional thinking that motor  shows are for cars, Hyundai brought a new concept that motor shows are  for ‘visitors,' which means everything should be designed to maximize  their enjoyable experience.
 Hyundai's new booth enables visitors to comfortably view the cars,  while the entire space on the second floor of the booth is used as a  lounge where customers can relax and get a view of the whole booth.  Hyundai is also providing FCEV shuttle bus services to and from the  parking lot to the exhibition hall. Staff members at the booth will  provide product information using tablet PCs.
 As part of its efforts to evolve from simply an auto manufacturer  that provides transportation to an automaker that creates an auto  culture, Hyundai presented its virtual-driving Veloster game machine, as  well as a 4D theater showing ‘Robocar POLI,' a 3D animation for  children presented by Hyundai Motor, Roi Visual and EBS.